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Category - Statistics

DemographicsNow  MPL Special Link
From Gale/Cengage Learning comes a multifunctional database that can pull all the information together which anyone would need to start a business, research a market or search out demographic data. DemographicsNOW can search a directory database of over 206 million individuals or 135 million households. For business information, 23 million companies can be targeted by name, address, telephone, line of business, size of company or financial data. All of the data sits atop a powerful mapping capability (based on the 2010 U.S. Census) and the Experian Marketing Services Mosaic(R) USA consumer lifestyle profiles, all of which provides the serious market researcher with a very powerful tool. Results can be printed as pdfs or exported to a spreadsheet program.
Library subscription. Available for use within City of Milwaukee libraries and by remote access to City of Milwaukee library cardholders.

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